Pinterest could be a gold mine for Lincolnshire wedding photographer. Today, this platform is far behind other social media platforms. One thing that people forget is that Pinterest is actually not a social media. It is a search engine. Many people use this platform to share and look for ideas on daily basis, especially those who deal with online visual portfolio.
In fact, 250 million users regularly use this platform to pitch their ideas in a month. This is surely something that a photographer couldn’t miss. He may look for ideas for his next photoshoot session, or even share his own portfolio to attract people. If being managed effectively, he could turn his Pinterest account into a source of profits.
Importance of Pinterest to photographers
As a photographer, you are an owner of your own business. It is personal branding that you need to pursue to have great career as a photographer. That being said, you need to be able to measure your success effectively and efficiently.
This is exactly what Pinterest offers. It allows you to regularly monitor the performance of your branding campaign through analytics feature that is equipped in the platform. This allows you to determine which aspect is effectively done and which still needs to be fixed.
Tips to effectively use Pinterest
Given the fact that Pinterest could be very helpful for a Lincolnshire wedding photographer, it is important that you optimize its use. There are several ways that you could undertake to ensure that you are effectively using the features available in the platform. Here are several ways to dig profits on Pinterest:
Keep your target audience in mind
Always be considerate on how you manage your Pinterest visual presentation, as it may affect the way potential clients get attracted to it. Always be mindful of the target audience that you are targeting before choosing a template, for instance. It could help you reaching out to those who would really be impressed and, eventually, hire you for a gig.
Design your Pinterest page in accordance with your style
You don’t have to post colorful photos if your style of photography is dark and gloomy, and vice versa. You need to match the design of your posts with the style of your own photography. This will give your audience a glimpse of information about you adn your style of photography.
Always use key words to describe anything that you post
Keywords are really important because they make a post more search engine-friendly. By inserting popular keywords to your posts, people would be easier to find them rather than using more technical and not-so-common keywords. Without any keyword, it’s not impossible that your post, and your Pinterest page as well, gets drowned in thousands of daily new posts.
- Create an attractive Pinterest profile – this is the first line of your branding. People will look at your own photo and judge what kind of person you are. Make sure that you use your friendliest and most compelling image to attract people to your Pinterest page.
Those tips would help any Lincolnshire wedding photographer to thrive on Pinterest. You could take a look at Symply Photography for examples on how to capitalize on this.